IVF and BIO in a new way: changes in 2025

In recent years, the demand for environmentally friendly products in Russia has increased multiple times. Consumers are increasingly choosing products labeled “ECO” and “BIO”, associating them with safety and naturalness. However, the market has long remained poorly regulated: manufacturers and importers often used such labels without confirmation.

From 1 September 2025 come into force New rules for labeling of eco- and bio-productswhich shall:

• Protect consumers from unfair advertising,
• create a single quality standard,
• Increase confidence in Russian and imported goods.

What exactly will change from September 1, 2025

Mandatory certification

Any product labeled as “ECO” or “BIO” must undergo the procedure. mandatory certification in accredited bodies.

• "ECO" - will confirm the compliance of products with environmental standards (minimization of environmental damage during production).
• "BIO" - will guarantee the naturalness and biological origin of the product (without the use of synthetic fertilizers, GMOs and artificial additives).

New State Register

Created. Unified Register of Certified ECO/BIO Products, available online. The buyer will be able to check any product by barcode or QR code on the package.

Enhancing accountability

• For improper use of markings are introduced fines of up to 1 million rubles and possible withdrawal of products from the trading network.
• For importers - mandatory confirmation of certificates of origin and compliance with Russian standards.

How the new rules will affect business

Manufacturers in Russia

• Additional quality control systems will have to be implemented,
• Separate production lines (to avoid intersection with conventional products)
• Increase the cost of certification and auditing.

Plus: Producers will gain a competitive advantage as the market becomes more transparent.

Importers

• It is necessary to check that the certificates of foreign bodies are recognized in Russia, or to pass additional Russian certification.
• The risk of delays at customs will increase - without a certificate, the goods will not be released for free circulation.
• The load on logistics and document flow will increase: a full package of documents will be required for each batch.

Retail and distributors

• Trading networks will be required to check the availability of valid certificates before the release of products on the shelves.
• Companies that do not have time to adapt risk losing a significant part of the range.

Risks for companies

1. Falsified certificates Threat of blocking supplies and fines.
2. Logistics delays - if the documents are executed incorrectly or do not meet the requirements.
3. Losing market share Companies that fail to pass certification will give way to competitors.
4. Cost growth Certification, auditing and new production requirements will inevitably increase the cost of production.

What you need to do now

For producers

• Audit production processes for compliance with future requirements.
• Sign contracts with accredited certification bodies.
• Establish an internal quality control system.

For importers

• Check the supply chain and their certification.
• Agree with Russian partners what documents will be required at customs.
• Put more time into the supply plan for certification procedures.

For retail.

• Revise contracts with suppliers, adding a mandatory certification requirement.
• Organize a system for checking QR codes and certificates.
• Prepare customers for change through information campaigns.

Prospects: what will the IVF and BIO market give after the reform

• Increase customer confidence – labeling will become a real sign of quality.
• Increased investment in green production to enter the premium segment.
• The possibility of exporting certified products – with the recognition of standards abroad.
• Formation of a new market segment with more transparent game rules.

From September 1, 2025, IVF and BIO will no longer be just marketing words. For business, that means:

• the need to restructure processes,
• Increased costs of certification,
• Increased accountability.

But at the same time, it opens the door for companies that are willing to work honestly and transparently. With the growing demand for natural products, certification will become a burdensome requirement. The key to long-term success in the market.