If a company sells through cold calls: a sign of a problem or an effective sales tool?
Today, many successful companies gain customers through marketing, referrals, and brand recognition.
MarketingMarketing
Marketing
Back to homeThis section is devoted to modern tools and strategies for promoting goods and services. We monitor current news and trends in the field of digital marketing, including work in social networks and on international marketplaces.
Accompanyment
Why the cost of a B2B lead is growing: logistics, production and certification
Companies are gradually realizing that the customer comes not only through advertising, but through a long acquaintance with the brand.
Marketing
The shortage of sales managers in Russia: why business loses revenue
The problem of shortage of personnel in sales is systemic and is associated with several factors at once.
Marketing
Fulfillment warehouse: what marketplaces actually earn
In the age of e-commerce, it’s not the salesman who wins, but the person who controls the movement of goods.
Marketing
Russian marketplaces attract Chinese manufacturers
A Chinese manufacturer can reach a Russian buyer almost directly, bypassing traditional procurement chains.
Marketing
Prohibited Advertising: Where the Border Passes
Advertising is a regulatory area. And the higher the coverage, the higher the attention from the regulatory authorities.
Marketing
Expert Why storis work even in boring niches: production, import and logistics
The more complex and “boring” the niche, the stronger the storis work for it.
Marketing
Livestream marketing and short videos in China
Those who build long-term communication get a lasting effect.
Marketing
Social Commerce (Social Commerce)
Social commerce turns likes and subscriptions into real orders
Marketing
ORD: how to work with EIR
The New Reality of Online Advertising
The articles discuss effective approaches for B2B companies and manufacturers looking to sell their products. You’ll find expert advice on branding, creating ads, using targeted campaigns, and managing your online presence. We analyze the specifics of promotion at various sites, the peculiarities of legislation, including the tax on advertising activities, and share cases for launching successful projects. This is your professional resource for developing and optimizing your marketing strategy in the digital economy.
