Products on marketplaces will rise in price during the summer

The summer of 2025 promises to be difficult for buyers on marketplaces. Experts and market participants predict price increases a wide range of products. The rise in price will affect not only imported products, but also a part of Russian goods. In this article we will understand:

• Why are prices expected to rise in the summer of 2025?
• Which categories will go up in the first place?
• How do sellers and buyers respond?
• How can businesses adapt to new conditions?

Reasons for the rise in prices of goods on marketplaces

1. Increase in logistics costs

• Higher cost of delivery from China and Southeast Asia
  Due to the closure of the customs regime in Hainan and the strengthening of border control, logistics through sea and land channels has become more complicated and expensive.
• Rising rates of transport companies
  Due to the shortage of containers, congestion in warehouses and higher fuel prices, rates increased by 15-25% compared to the spring.
• Increased delivery time
  Extension of time = freeze of the seller's working capital = increase in the value of inventories.

2. Currency fluctuations

• The growth of the dollar and the yuan (especially in May-June) affected the price of purchases from foreign suppliers.
• Sellers put the risk of further jumps in the final price of goods.

3. New fiscal requirements

• Data transmission by FNS
  From 2025, marketplaces are required transfer detailed data on sellers and turnover to the tax authoritiesThis stimulates withdrawal from the “gray” schemes.
• Increased tax burden
  Individual entrepreneurs, especially those working under a patent or self-employed, began to massively switch to USN from 15%, laying taxes in the cost.

4. Marketplace Commissions and Promotion Fees

• Leading platforms (Wildberries, Ozon, Yandex.Market) continue to increase:
  • commission;
  • Cost of Logistics Services (FBO);
  • cost of placement in the tops and advertising.

This increases the “entry threshold” and forces sellers to revise the price.

5. Seasonal demand

• The demand for:
  • clothing, shoes, accessories;
  • goods for giving and rest;
  • sports and tourist goods;
  • Children's goods (preparation for school).

Sellers Increase prices at peak seasonal demand, especially the bestsellers.

Which goods will go up first?

How will this affect customers?

• Decrease in purchasing activity
  Already in June, an increase in cancellations of orders and an increase in decision-making time are recorded.
• Search for analogues and return to offline retail
  People start looking for cheap analogues or return to discounters to avoid market place markups.
• A sharp decline in demand in categories with unstable quality
  For example, fashion, cheap electronics and products with unknown brands.

How do sellers adapt to the situation?

1. Revising Pricing

• Work with different price segmentsNot just the “cheap” product;
• Consider the real logistics costs;
• Do it. dynamic pricing Respond to demand and competition.

2. Increase margins

• Out STM (own trademarks);
• Use cross-sell and apsell strategies;
• Sell kit, increasing the average check.

3. Optimize logistics

• Move on FBS or DBR - less commission;
• Use your own warehouses and alternative logisticians;
• Minimize returns and reclassification.

4. Working with content and advertising

• Do not invest "blindly" in advertising - test;
• Make quality product cards (photos, reviews, videos);
• Use market place analytics tools.

What's next?

Most likely, Prices will continue to rise until autumn 2025Especially for imported products. The situation may change if:

• stabilization of logistics and exchange rates;
• reducing fiscal pressure on business;
• Increase competition between venues.

However, the global trend is the transition from price to price Retaining the customer with quality, trust and service.

The rise in prices of goods on marketplaces in the summer of 2025 is not an accident, but a consequence of systemic factors: tax pressure, increased logistics costs, currency risks and changes in the behavior of marketplaces themselves. For buyers, this is a reason to be more attentive to purchases.
For sellers, this is the moment of truth: who knows how to run a business, he can not only survive, but also come forward.