Cantonese Expo: Main showcase of Chinese exports
Canton Fair (Canton Fair) The largest and oldest trade and industrial exhibition in China, held twice a year in the city. guangzhouprovince guangdong. It is a central meeting point for manufacturers, wholesalers, distributors, trading houses and anyone who wants to start or develop business with China.
General information: what is the Canton Fair
- Official nameChina Import and Export Fair
- Based.: in 1957
- Frequency: twice a year - in spring (April-May) and autumn (October-November)
- VenueChina Import and Export Fair Complex, Guangzhou
- Format: offline + online platform
The structure of the exhibition: what they show
The fair is divided into phaseEach lasts 5 days and focuses on specific product categories:
Phase 1: Industry, technology, equipment
- Electronics and household appliances
- Lighting, energy, auto parts
- Building materials, tools
- Technology City of China – Everything for Engineering and Automation
Phase 2: Consumer products
- Gifts, souvenirs, jewelry
- Home utensils, dishes, furniture
- Children's goods, office
Phase 3: Textiles and food
- Clothing, shoes, fabrics
- Cosmetics and care products
- Food, beverages, agricultural industry
Why Canton Fair Is Important for Business
1. Scale
- More 60,000 stands and 25,000 companies at each session
- All regions of China and international exhibitors are represented
- The opportunity to see hundreds of factories and trends in 1-2 days
2. Access to producers
- 90% of the stands represent Not commercial companies, but real factories.
- It is easier to immediately agree on the terms of production, branding and logistics.
3. Finding new products
- Lots of products before entering the marketplace
- Opportunity exclusives and trends for next year
4. Exportation
- Chinese factories are a great opportunity to find customers.
- For foreign buyers, a chance to create channel
How to get to the Canton Exhibition
1. Register
- Official website: https://www.cantonfair.org.cn
- It is necessary to register as buyer (Buyer) receive Buyer Badge
- A free electronic badge is available, but you can also get a plastic card when you enter.
2. Invitation for visa
- After registration on the site can be downloaded formal invitation (Invitation Letter)
- It is required to apply for a business visa at the Chinese consulate.
3. Travel booking
- Airport of arrival: Guangzhou Baiyun International Airport
- You can also fly to Shenzhen, Hong Kong or Foshan and get there by train.
4. Residence
- Top areas: Pazhou (near the exhibition), Zhujiang New Town, Tianhe
- During the fair, hotels quickly fill up - you need to book in advance
How to Become a Participant (Exhibitor)
If you are a manufacturer, supplier or trading company and you want to stand up:
Conditions:
- Only companies registered in China can participate directly.
- Foreign companies may participate through partner pavilions or organizer.
Participation is consistent with China Foreign Trade Centre, which approves stands and categories.
Stages:
- Request a slot to participate through exhibitor.
- Provide documents: registration, license, photos of products.
- Pay the rental fee for the stand.
- Prepare materials, samples, logistics and business cards in Chinese and English.
What is important to consider when visiting
- Prepare business cards.: They are actively exchanged on stands
- Download WeChat Main channel of communication with Chinese partners
- Take a suitcase/cart - give out many samples, catalogs
- Plan by phase. In each phase different products, you can not cover everything in 1 day
- Use the exhibition application - it shows a map of the halls, the search for stands and the schedule
Online platform
If you can't fly, it's available. Online platform Canton Fair:
- Videoconferences with suppliers
- Viewing goods and downloading catalogs
- Request for commercial offers
Official website: https://www.cantonfair.org.cn
How to maximize business benefits
- Compare prices and MOQ (minimum order) different suppliers
- Clarify the details at once: terms, packaging, branding conditions
- Don’t be afraid to bargain – unlike marketplaces, prices here are often inflated.
- Meet competitors: who carries similar products, how to make the packaging
- Make personal connections – Chinese people are willing to work with people they know.
Address of the exhibition complex
China Import and Export Fair Complex (Pazhou Complex)
No. 380, Yuejiang Zhong Road, Haizhu District, Guangzhou, Guangdong, China
+86-20-8913-0000
The Canton Fair is mainstay of the Chinese economyThe perfect place for those who want to find suppliers, get inspired by new ideas, contract and scale the business. A single visit can replace months of online negotiation.
