Expert Stuck in a startup. Why isn't your business growing?
Every start is an entrepreneurial drive.
Let us first define the terminology.
Startup (from the English startup) - "launch" - It is a new company at an early stage of development, which is created to find a scalable and repeatable business model in an environment of high uncertainty.
What did you do?
Mostly. - The reason is that you are playing the wrong role.
Two roles that business needs
At different stages, business requires fundamentally different approaches.
The entrepreneur is at the start
At the start-up stage, a business needs an entrepreneur.
He creates out of thin air, believes in an idea against all odds, takes risks, sells the dream to first customers, works in chaos with no processes and no budget.
It is his energy, faith and stubbornness that give the business its first impetus.
Manager - at the stage of growth
But beyond that, energy is no longer enough. We need a system.
And there's a second role. - A leader who turns chaos into order.
He:
- process
- role-sharing
- supervise
- scales up what works
Signs that you are stuck in a startup
There are a number of signals that point directly to the problem.
1. Everything's on you.
Only you make the decisions. People are constantly coming to “question”, “clarify”, “inquire”.
2. Constant "fires"
Every day. - new force majeure, and you - Chief Fireman.
3. Lack of processes
The tasks are solved in a new way each time.
No regulations, no checklists, no standards. It's all about words.
4. Staff turnover
People come and go quickly.
Causes - Chaos, unclear areas of responsibility, lack of growth.
5. Revenue stagnation
The numbers aren't going up or down.
Every new customer is more complicated.
6. Personal fatigue
You are working harder and the results are getting smaller.
A dream business becomes a burden.
Why an entrepreneur is stuck
Reason. - in the very mindset.
The entrepreneur is different from the manager.
He:
- It works well, but does not like to systematize.
- Fast-burning new ideas and losing interest in routine
- Prefers improvisation instead of regulation
- Acts by instinct, not strategy
This leads to understandable consequences:
- Multiple unfinished projects instead of one sustainable
- lack of an autonomous team
- constant monitoring and alteration
- lack of direction
How a CEO Leads a Company Out of a Startup
The manager starts building the system.
Formalization of processes
It records what works.
Processes no longer depend on specific people. A new employee can get involved quickly.
Clear structure
Roles and areas of responsibility are defined.
Disappears blurry, there is clarity.
Specific objectives
Instead of the abstract “should sell more,” there are measurable tasks:
deadlines, numbers, responsible.
Team development
The leader "grows" people:
- educator
- delegate
- Controls the outcome, not the process
There are strong zones that operate autonomously.
Focus.
Instead of spraying into multiple directions, one is chosen. - And it scales.
How to grow
The transition from a startup to a sustainable business requires conscious steps:
- Understand the current stage and the necessary role
- Recognize your own weaknesses
- Develop managerial skills
- Separate roles within the team
- Build the basic system
- Focus on one direction
- Develop and strengthen the team
Results from the expert
Every start. - entrepreneurial drive.
Stage of growth - control system.
Scaling phase - a combination of both approaches.
An entrepreneur does not have to become a bureaucrat. - In fact, it might get in his way.
But it is he who must define the frame of the system. Therefore, management skills become necessary.
Boring?
Maybe.
But without that, there will be no growth.
Expert contact:
Nina Prudnikova
Practitioner with 20 years of experience in small business, B2B, B2C, B2G
Additional head and hands of the entrepreneur
The owner of TG channel "Dumb boss". Governance wisely
Phone:+7 (962) 084 77 00
Mail:nip10@mail.ru
Telegram:@nina 2003
Telegramchannel:https:/tme/bosstupit
