Expert How not to make a mistake in starting a business
Most people only see the outside of a business without noticing the internal structure.
The article was provided by expert Alexandra Lunik.
Acting entrepreneur, marketer, anti-crisis manager
Taxes, loans, liabilities, liability, customer search, audience analysis – all this used to scare aspiring entrepreneurs.
But today, more and more people are willing to take risks and start their own business.
However, almost everyone faces mistakes that could have been avoided.
Not calculated business from start to first profit
This is the main and most frequent failure.
Many people look at their competitors and think: "That's the profit!"But in reality, the payback can take years.
It's important to calculate expense: logistics, procurement, salaries, costs, losses, repairs, expiration dates, force majeure, etc.
The more accurate the calculation, the less likely it is to look for additional money when the business is already running and there is nowhere to retreat.
The main goal is to understand the net profit.
We do not start a business for the sake of the process, but to earn more than hiring.
If the project pays off In 5 years, it's a great business..
If it’s faster, it’s worth it to start!
You should like the idea.
If it is not inspiring, it will not bring pleasure – and with it, good results.
Without interest, there will be no development and no desire to scale.
Business requires energy, and it only comes when you really do. I like what you do..
Complexity of processes and dependence on you
Before you start, evaluate. how difficult will not only begin, but retain business.
It’s important to know how many processes depend on you.
If everything is based on one person, you can’t even go on vacation, let alone scale.
Consulting with a marketer is not a waste, but an investment
Don't spare the money. Consultation with a Good Marketer.
It's not just inexpensive. What customers are looking for, not vice versa.
Such a specialist:
- Look at the idea from the outside,
- He'll appreciate the realism of the idea.
- Indicate weaknesses and unexpected risks,
- Share experience and practice from other businesses.
A look from practice
When my partners come up with an idea for a new project, I always tell them:
- all future expenses,
- possible pitfalls,
- nuances at different stages of development.
The problem is what most people see. just the outside of the businessIt does not notice the internal structure where the risks are hidden.
What is relevant in 2025
If you look at the market as a whole, there is a promising direction. Chinawork.
Learn the language and look for collaboration opportunities.
This direction will grow for decades to come.
You can work both ways:
- sell to China, for example. canned or frozen.
- or import high-quality and inexpensive.
The main rule of business
Be careful and always plan ahead.
In business. The principle of “jumping into the last car” does not work well. -
That kind of impulse can be too expensive.
Expert contact:
Alexandra Lunik
Acting entrepreneur
Marketer
Anti-crisis manager
Telegram: @digital my life
