10 tricks to disperse sales on the marketplace

If the product is in storage for too long, it stops selling. Marketplace algorithms see low activity and “hide” the card deeper. The result is a drop in issuance, a decrease in sales and a forced sale at cost.

To avoid this, keep the focus on turnover.

What is this?

Turnover is the period for which your shipment is sold.

• Perfect: 30 days
• Tolerable: 30-60 days
• Critical: 60+ days It's time to change strategy

Formula for calculation:
Product balance ÷ average number of sales per day = turnover

10 Steps to Accelerate Turnover

1. Promotion and promotion

Use the entire arsenal:

• internal advertising of the marketplace (banners, search promotions, recommendations);
• external sources (targeting in social networks, context, bloggers).

2. Participation in promotions and sales

Get into windows and collections regularly. Even a minimal discount increases CTR and increases traffic.

3. Quick delivery

Speed = trust. Choose marketplace warehouses closer to key regions. This directly affects the conversion and frequency of purchases.

4. Merchandise card

Sell the product before you put it in the basket:

• Professional photos;
• A clear CBP;
• clear description with keywords;
• Review work.

5. Fractional deliveries

It is better to supply less, but more often. This reduces the risk of illiquid, and the card is always “live” due to updates.

6. Cleaning out illiquid

Old goods only spoil statistics. Use discounts, promotional codes and markup to quickly remove it from the shelf.

7. Purchase and dispersal

Controlled launch of sales through buyouts increases the trust of algorithms. The main thing is not to bend the stick, otherwise the risk of blocking.

8. Price management

Price is leverage. Flexibly adjust it for competitors, stocks and seasonality. Sometimes even -5% to the price = +30% to turnover.

9. SEO and Keywords

Write in the title, description and characteristics all popular queries. The card should match the search behavior of buyers.

10. Assortment and cross sales

Don't dwell on one product. Add complementary positions, create sets and offers “2 at price 1”. This increases the average check and accelerates the sale of warehouse balances.

It only works in the complex. One step is a move. All 10 steps Together, this is growth in delivery, stable sales and rapid turnover.