Commercial offer in logistics
Commercial Offering (CP) is the main tool for attracting customers and concluding transactions in the field of logistics. A well-prepared KP helps to present the company’s services, highlight its advantages and convince the client to make a choice in your favor. We will analyze why you need a KP, how to make it correctly, what to indicate, and what to pay attention to so that it becomes a seller.
Why do you need a commercial offer in logistics?
- Attracting customers
KP is the first step towards establishing contact with a potential customer. It shows that your company is ready to offer solutions to its problems.
- Positioning the company
With KP you demonstrate your expertise, experience and competitive advantages.
- Simplification of the sales process
A well-structured KP reduces the need for additional negotiations, since the client receives all the necessary information at once.
- Competitive advantage
A quality KP can set your company apart from its competitors, especially in a highly competitive market.
How to make the right commercial offer?
- Target audience analysis
Before you write the CP, study the needs of the client. Understand what tasks he wants to solve and what pains he is experiencing.
- Clear structure
The CP should be logical and easy to read. Recommended structure:
- Title:
- Introduction
- Presentation of services
- Benefits to the client
- Example of cost calculation (if applicable)
- Call to action
- Personalization
Include the name of the company and mention specific tasks of the client, so that the KP looks individual, not template.
- Visual appeal
Use charts, tables, infographics and corporate identity to make the KP more compelling and memorable.
- Call to action
Complete the CPU with a call: “Contact us to discuss details” or “Leave a request for us to prepare a detailed calculation.”
What do I have to say in the CP?
- Description of services
List the services you offer, including transportation, storage, customs clearance, etc.
- Benefits to the client
Show how your services will help the customer save time, money or improve efficiency.
- Examples of cases or reviews
Give examples of successful projects or customer reviews to confirm your reliability.
- Contact details
Be sure to specify the phone, e-mail, links to the site and social networks of the company.
- Timing and guarantees
Clarify the terms of service and give quality assurance.
What to pay attention to when compiling the CP?
- Clear and understandable language
Avoid complex terms and overloaded sentences.
- Unique advantages
Describe what sets you apart from your competitors: speed of delivery, cost optimization, experience with specific markets.
- Correct design
KP should be decorated in a single style, including logo and corporate colors.
- Feedback
Turn on the ability to quickly contact you: the “Call” button in the electronic KP, a QR code for going to the site.
Example of a selling commercial offer
Title:
Optimizing your logistics processes with [Company name]
Introduction:
Hello, [Customer Name]!
We noticed that [a description of the client's problem]. Our team offers a solution that will help.
Description of services:
- Organization of cargo transportation as soon as possible
- Full cycle of customs clearance
- Responsible storage in the warehouse
Benefits for you:
- Reducing logistics costs by 20%
- Stable delivery times
- Continuous monitoring at all stages
Example of calculation:
- Transportation of 10 tons of cargo from China to Russia: [Amount and timing]
A call to action:
Contact us today to prepare an individual plan for you!
Contact:
[Phone] | [E-mail] | [Site]
Compiling a competent commercial offer requires attention to detail and customer orientation. Properly designed KP not only attracts attention, but also helps to build long-term relationships with customers.
