FarmDepo – a digital platform for the agricultural machinery market

FarmDepopopo - a specialized digital platform for the agricultural machinery market, combining a catalog of equipment, a trading platform and a professional community.

Main objective of the project - combine in one digital space the information necessary for the selection and purchase of agricultural machinery: specifications, documentation, feedback from owners, user questions, materials of manufacturers and offers from sellers.

The public launch of FarmDepo took place in April 2025. As of October 2026, the platform attracts about 3,000 unique users per month, in the catalogue placed more 300 models of agricultural machinery. The project develops without attracted investment capital.

FarmDepo develops mainly by the founder: the catalog is replenished, materials about the technique are created, the functionality is finalized. For more active growth, it is planned to strengthen promotion, attract manufacturers and dealers and develop tools for obtaining applications for the purchase and leasing of equipment.

Market problem

The purchase of agricultural machinery requires a significant amount of specialized information. In practice, the characteristics and advertising materials are placed on the websites of manufacturers, instructions - in separate databases and documents, reviews and experience of operation - in forums and thematic communities, and offers for sale - on the trading floor.

As a result, the buyer has to use several independent sources, contact dealers and seek additional information before making a decision.

FarmDepo combines these information flows around a particular model.

Product

The platform consists of three main sections:

Catalogue of technology - a database of models with characteristics, descriptions, documentation and additional materials.

Market - Placement of offers of manufacturers, dealers and suppliers.

Forum - questions, feedback and discussions of users.

The central element of the platform is the page of a particular model. It combines technical information, materials of the manufacturer, reviews and user questions, as well as current offers of sellers.

So FarmDepo builds an end-to-end online sales funnel: Model search → study of characteristics, instructions and reviews → choice of offer → appeal to the seller. In the future, it is planned to add purchase and leasing directly on the platform.

Competitive difference

Most of the existing sites close certain stages of work with agricultural machinery: publication of announcements, provision of technical information or discussion of equipment.

FarmDepo combines these functions around a specific model of technology. Manufacturer pages, model cards, reviews, questions, documentation, and announcements are linked.

Therefore, users come to FarmDepo not only for announcements about the sale, but also for information about the equipment and experience of its operation.

Around the pages of models, FarmDepo forms its own SEO core. Features and instructions draw users from search, and feedback, questions, and discussions (UGCs) complement the knowledge base with hands-on experience. As such content accumulates, search reach expands and the value of the platform grows for farmers, manufacturers and dealers. So there is a network effect: useful materials attract the audience, and new users can share experiences and add content. Therefore, the development of FarmDepo does not depend only on the number of ads for sale.

Current indicators

As of October 2026:

Unique users per month ~ 3,000

Models in catalog 300 +

The main source of audience is organic search. According to data from the summer of 2026, 82% of visits I had to go to search engines. Users find the platform for queries related to specific models, characteristics, operation and technical issues.

Thus, the catalog of models and user materials already act as independent sources of search traffic, complementing the ads for sale.

Market

The Russian market of agricultural machinery in 2024 is estimated at $5 billion.

The global agricultural machinery market is estimated at $169.55 billion growth-prognosis $295.28 billion by 2033.

Potential Russian audience FarmDepo includes more 150 thousand agricultural enterprises. There are hundreds of manufacturers and more than a thousand suppliers of equipment on the market.

Disparate information about agricultural machinery is characteristic not only for Russia. FarmDepo’s approach can be applied to other markets as well: the model base, user experience and sellers’ offerings are combined in a single way.

Business model

FarmDepo has two main monetization models: B2B subscriptions for manufacturers and suppliers and commissions from sales of equipment.

B2B subscription

Manufacturers and suppliers get paid access to tools for managing company pages and models, placing materials, working with reviews, promoting offers and interacting with the target audience.

Subscription functionality has already been implemented and is undergoing commercial testing. The main task of the next stage is to promote the platform, attract manufacturers and dealers and develop regular subscription sales.

Dealing commission

Second direction - Commission for the sale of agricultural machinery.

The next step is to move from placing the seller’s contacts to applying for purchase and leasing, and then to full-fledged online transactions.

Investment round

FarmDepo attracts investments in the amount 40 million . The terms of participation are discussed individually.

Funds will be directed to:

• promotion of the platform;
• SEO and production of expert content;
• development of the professional community;
• attraction of manufacturers and dealers;
• strengthening the team;
• further development of the product;
• development of tools for obtaining purchase and leasing applications;
• Preparation for the transition to online transactions.

Main objective of the round - Accelerate audience growth and move from product development to system scaling and commercialization.

Financial targets

The financial forecast is based on the development of two sources of revenue: B2B subscriptions and commissions from transactions for the sale of agricultural machinery.

Target indicators of annual revenue in the implementation of the investment scenario:

Year of development - Revenue

Year 3 - 132.9 million -

Year 7 - 489 million -

It is planned to achieve these indicators by increasing the target audience, attracting manufacturers and dealers and developing online sales of equipment.

Development strategy

When attracting investments, FarmDepo plans to consistently expand the product and its commercial capabilities:

2027: development of a subscription product, expansion of the Forum, connection of manufacturers and suppliers, testing of online purchases.

2028: development of video content and simplification of purchase.

2029: Expansion of expert knowledge base, development of mobile application.

2029-2030: Scaling the platform to new markets.

About the founder

Founder of the project - Sergey Syrygin.

His professional activities are related to sales and product development of agricultural machinery, as well as digital services for the agricultural market.

He was engaged in food support for sales of agricultural machinery in the amount of more 8 billion per yearHe has created two industry knowledge bases for major dealers and acted as a consultant in four digital agricultural services. He also develops the AgroScout360 project with an audience of more than 6,000 subscribers.

More information about the experience and projects of the founder is available on the AgroScout360 website: page

Investment perspective

FarmDepo has already formed its own audience primarily through organic search. The next stage is the active involvement of manufacturers and dealers and the development of a commercial model.

The platform has a working catalog of more than 300 models, custom publications and technically implemented B2B subscription tools. Further development of these areas will expand the audience and increase the number of applications for the purchase of equipment.

The investment will accelerate this process: strengthen the promotion and team, develop content and implement application and online transaction tools.

FarmDepo’s long-term goal is to unite the entire customer journey from model selection to equipment acquisition on one platform and further scale this approach to international markets.

All main links and contacts:

• FarmDepo – the official website of the project: https://farmdepo.ru

• About the founder - Sergey Syrygin, professional experience and implemented projects: https://agroscout.ru/author

• AgroScout360 – industry media about agricultural machinery (Vkontakte): https://vk.com/agroscout360

• Telegram to contact the founder: https://tme/agroscout360

• E-mail for communication: agroscout360@yandex.ru