Expert How do I pack a profile? Secrets of packaging a selling account in social networks

Imagine that you bought an ad from a blogger, but for some reason did not add subscribers. Although the blogger did everything as agreed: there were views, there were clicks on the account. What could be the problem? The problem may be the non-selling profile packaging. In this article, we will discuss what a selling profile packaging is and how to make it competently.

What is profile packaging

Profile packaging This is a visual and semantic design of an account in social networks. It should show the user in a few seconds who you are, what you do and why you should subscribe.

Packaging should be recognizable everywhere, but adapted to the features and interface of each specific site.

The profile packaging includes:

• nickney n
• Name of channel/group
• Avatar
• Cover
• Profile Cap (Description and Tone of Voice)
• Link and contact
• Highlights.
• Secured posts
• Visual and semantic anchors

Step-by-step packaging plan

Name of channel/group

The main task is to make it clear. If this is a personal blog, use your first name. If the business is the name and city (for example, “Coffee Novosibirsk”). This line in many social networks is involved in the search.

nickney n

Think of a short name in English. It should be easy to remember, dictate aloud and write without errors. Lifehack: Let your nickname read to a friend. If he reads it correctly and quickly - good, if not - it is worth changing.

Avatar

The main picture. For a personal blog, a clear portrait is suitable. Use a logo for the company. Do not use abstract avatars with nature, photos where you are not close-up, or shots with other people.

Profile cover

The cover is paired with a profile cap. It can be just a background with a slogan, and with an offer or contacts for communication. The main rule is that the cover should work without text in the profile header. Remove the description, and one cover should still be clear what you do.

Profile cap

A profile cap is a description of your account, which should already read your Tone of Voice and character. To correctly design it, answer 3 questions:

• Do you know in 3 seconds what you are doing?
• Is there any benefit to the client?
• Are there specifics and numbers?

The description in some social networks works for search. Therefore, it is important to use keywords for your niche. Next:

• Write a request to your audience.
• Write a way to solve this problem by adding social evidence if possible.
• Leave a call to action to keep people immersed in your content.

For example,
Natalia Savinykh | SMM-specialist, marketer
Bringing clients with SMM for experts and business

Do not forget that you can delegate part of the routine to neural networks. AI - An excellent assistant in packaging, which will help to quickly generate options for catchy offers for the cap or choose references for the visual concept.

Highlights.

Highlights. This is a series of stories saved in the profile. This is the perfect tool to quickly immerse the user in your product.

Imagine a situation: a person saw your post or video and went to your profile. He's interested, but he's not ready to buy right away. What's he doing? He will teach you better, and he will tell you better.

• Who are you and what do you work with?
• Real customer stories
• How do you work?
• How much it costs and how to sign up
• Answers to frequent questions

After such a study, the probability of the application increases significantly. Because you've already answered 80% of his doubts and objections.

A fixed post

A fixed post This is a text post or video that you have fixed, and it will not go down after posting other publications.

In the Telegram channel or MAX, for example, they often do post-navigation on the channel, where they tell you who you are, add links to the most useful and popular posts, write hashtags to make it convenient to search for information. In VK or other social networks, this can be a post about your services, about you and a post with a case. Everything here is very similar in structure to highlights, with the difference that these are posts, not stories.

Visual anchors

anchor These are the elements that catch your eye and direct it where you want it to go. These could be:

• color that immediately creates a mood;
• form that stands out from the rest;
• a font that sets the character;
• brand-animating animation;
• A unique visual technique that is easy to remember.

Often semantic anchors are phrases that you often use, slogans, emojis in the text. Participation of a competent PR strategist or simple tracking of media trends helps to lay the right meanings directly into these details. Anchors are also some kind of brand chips. For example, the “Golden Apple” is their lime color and elves.

Conclusion

The profile packaging is the very base that should not be missed in any case, otherwise further actions may not bring success. Therefore, be sure to arrange your profile so that those who first come to your page immediately understand who you are and what you are about, and subscribe.