Three Days to Upgrade a Skill That Directly Affects Money
Sales do not start with a product presentation.
They start with contact.
The ability to hear the client, understand his need, formulate value, respond to objections, confidently talk about the price and at the right time to bring negotiations to a result.
These are the skills that will be dedicated to Sales Negotiation Weekorganized ETERA Siberia.
From August 27 to August 29, participants will have three busy days, 13 speakers and practical work on topics that directly affect the quality of negotiations, sales and, as a result, the result of business.
Negotiation is not just about speaking beautifully.
Every day you have to negotiate sales.
With potential customers, existing customers, partners and colleagues.
Even a good product doesn’t always sell itself.
You can know your market perfectly, have a competitive offer and understand the needs of the client – and still lose deals due to unstructured communication.
I didn’t get interested from the first contact.
We were unable to identify the real need in time.
It was too early to talk about the product.
We couldn't handle the objection.
The price was uncertain.
Or they just didn’t make a specific decision.
A week of negotiations in sales is an opportunity for three days to look at the whole path of the client and analyze the key points where the fate of the transaction is most often decided.
From the first contact to the closing of the transaction
The program is built around real-world challenges faced by entrepreneurs, executives and sales professionals.
Participants will examine:
- How to find non-obvious points of contact with the client
- How to create a strong and understandable value proposition
- How to build trust;
- How to better understand the psychology of the buyer
- How to identify the customer’s real needs
- How to deal with objections;
- How to sell through words and messengers
- How to talk about price without pressure and awkwardness
- How to confidently negotiate;
- How to bring a conversation to a specific result.
The program combines topics of negotiation, sales, marketing, psychology and communication.
In real life, these processes do not exist separately.
13 speakers and three days of practical work
From 27 to 29 August, 13 speakers will speak at the venue.
Participants are not waiting for a set of abstract lectures on how to sell.
The main objective of the event is to provide tools that can be used in working with customers immediately after the event.
How to start a conversation.
How to keep your attention.
How to understand what is really important to the client.
How to explain the value of your offer.
How to respond when a conversation becomes difficult
And how not to get lost in the moment when you need to move from discussion to agreement.
Final of the week - ETERA Negotiation League
The final part of the Week of Negotiations will be held on August 29. ETERA Negotiation League.
This is where the theory ends.
Participants will enter real negotiation matches and will be able to test their skills in practice.
This is an opportunity to see how you behave in complex communication, how quickly you react to the arguments of the interlocutor, whether you are able to hold a position and find a solution.
It is in such situations that it becomes clear which skills are already working and which others require attention.
Opportunity to continue learning
An additional prize has been prepared for the winners of the Negotiation League – participation in a new stream ETERA Siberia, which starts on September 24.
Thus, Negotiation Week can become not only a separate practical event, but also a starting point for further development of skills.
Who would benefit?
A week of negotiations in sales will be useful for those who:
- Works with customers and wants to sell more confidently
- Negotiates and wants to improve the outcome;
- is an entrepreneur or manager;
- engaged in sales and business development;
- Wants to better understand customers;
- face objections and difficult conversations;
- He wants to be more confident about the price.
- Strong communication has a direct impact on money.
Because the ability to negotiate is a skill that works well beyond the sales department.
It affects deals, partnerships, teamwork, customer relationships and business development in general.
When and where
27-29 August
Sales Negotiation Week
13 speakers. Three days. Negotiation, sales, marketing, psychology and communication.
Event finale - ETERA Negotiation League.
Venue: Krona, Lenin, 4, 5th floor.
Participation includes all three days of the event.
If you want to sell more confidently, better understand the interlocutor, calmer work with objections and more often bring the negotiations to a result. See you at Sales Negotiation Week.
