From contact to contract

Start of the year - The best time to set the right direction for business development.
In 2026, most agricultural companies plan to participate in exhibitions, forums and conferences. But the key question remains the same: Do these activities bring real contracts or remain just a line of expenses?

To ensure that participation in industry events ceases to be a formality and becomes a working tool for growth, we invite you to join us. webinarThe effectiveness of exhibitions and conferences.

Date and time

January 15, 2026
11:00 (MSC)

Webinar theme

From Contract to Contract: How to Maximize Participation in Industry Events

Speaker.

Valery Kochergin
Founder and director "Agribusiness Journal"
Organizer of forums and conferences:

• "Grain of Russia"
• Greenhouse industry
• "Fruits and Berries"

More 10 years. organization of industry events
16 years Participation of own company in exhibitions
Totally. Analysis of more than 500 industry events

It's not a participant's view, but organizerA person who knows the internal “kitchen” of events and understands where companies are losing opportunities.

Who is this webinar for?

The webinar will be useful:

• managers and specialists of AIC companies;
• representatives of the greenhouse sector;
• companies from the segment of fruits and berries;
• participants of related agricultural industries;
• Anyone who is already participating or planning to participate in exhibitions and conferences.

What will we talk about?

Many companies invest in stands, printed materials, business trips and team, but do not get the expected returns. The reason is often not the market, but the approach.

We'll see at the webinar. Typical errors and working methodsThe ones that really help turn participation into deals.

Key blocks:

1. Preparation with an eye on PR
   How to use the status of the participant to the maximum. What features already included in the package are most often ignored.
2. Activity on the site is your main capital
   What to do if the stand is not suitable. Proactive networking and the “benevolent professional” rule for the team.
3. The little things that solve everything
   Why paper business cards are still important and how to correctly duplicate contacts through the digital tools of the organizers.
4. The main work begins after the exhibition
   Post-event strategy: how to turn a stack of business cards into a working customer base. Why not wait for a call and how to use CRM and AI to speed things up.
5. The "last call" error
   Why not leave immediately after your session and how to stay accessible to those looking for you.

What will you get?

• ✔ Checklist of preparation and participation in the exhibition
• Ready strategy of post-event interaction
• ✔ Answers to questions live on air
• ✔ Understanding how the organizer thinks and where growth points are hidden for participants

Conditions of participation

Free participation
Pre-registration is required

You can register at the following link:
https://events.agbz.ru/#vebinar
Participation in industry events can be either a cost or a source of contracts and growth.
Start this work year so that every event in 2026 brings more than just a presence. measurable business outcome.