Advertising 2026: how to grow small and medium-sized businesses without losing budget

The advertising market is changing faster than many companies can adapt their promotion tools. Channels that have recently consistently led customers, today work according to new rules: the audience reacts worse to direct advertising, the cost of attracting is growing, and competition for attention becomes higher.

For small and medium-sized businesses, the question is no longer whether to promote. The question is what tools really work in 2026 and how to build a marketing system without unnecessary costs.

These are the issues that will be addressed in the practical intensive Advertising 2026: how to grow small and medium-sized businesses without draining the budget.

When and where the event will take place

Date: June 18, 2026
Time: 10:00 to 18:00
Place: Center "My Business", a large hall

Participants will be able to receive not just a set of theoretical recommendations, but a practical analysis of modern promotion tools that today help businesses attract customers and increase sales.

What's going to be intense

Experts and practitioners will analyze real changes in the advertising market and show how to adapt marketing to new conditions.

The programme of the event:

Trends of the advertising market in 2026: what stopped working and what tools show the result

- modern channels for attracting customers: social networks, instant messengers, SEO, marketplaces, geoservices, media and offline tools;

use of maps and geoservices as a source of orders and sales;

Work with bloggers and influencers: how to choose sites and evaluate real effectiveness;

Creating content that attracts attention and builds trust

- development of the personal brand of the entrepreneur;

marketing on a limited budget;

the use of artificial intelligence in advertising and content;

Typical business mistakes when promoting;

Building marketing focused on sales, not just reach.

Special attention will be paid to one of the key topics of modern promotion – the unification of various channels into a single marketing system.

Today, individual advertising hardly works on its own. The result is often given by an ecosystem where social networks, bloggers, content, offline activities, marketplaces and customer recommendations are connected.

Who will perform?

The intensive will be attended by specialists from different areas of the advertising market:

• Digital marketing experts;
• representatives of advertising platforms;
• Geoservice specialists;
• experts in content and work with bloggers;
• entrepreneurs using modern promotion tools;
• specialists in the implementation of AI in marketing.

This will allow you to look at the progress not from one side, but from several practical positions at once.

Moderator of the event

The moderator of the intensity will act Maria Garanina – Vice-Chairman of the Novosibirsk Regional Branch of “Opora of Russia” and Director for Development of the Company Kultlab.

Why this topic is especially relevant now

In 2026, businesses are facing more than just rising advertising spending. The model of information consumption is changing.

Users began to carefully choose sources, less trust direct advertising messages and more focus on recommendations, expertise and live content.

Therefore, it is important for companies not to increase their advertising budget, but to understand how to use existing tools more effectively.

Intensity will help you understand what approaches can work today and what marketing can be in the coming years.