Brand without mistakes: how to create a corporate identity that works for the business and protects it
A recognizable brand today is not only a beautiful logo and an attractive design. It is a tool that helps a company stand out in the market, build customer trust and build long-term business value. However, the external appeal often hides issues that many companies begin to solve too late: the effectiveness of positioning, the need for brand renewal and legal risks.
On June 4, a practical meeting dedicated to the creation of corporate identity and modern branding will be held in Novosibirsk. Participants will discuss how to create brands that work for business development without creating additional risks.
What's going on?
Experts will analyze the key issues that companies face at different stages of brand development.
The program of the meeting:
- Why some brands remain in the memory of consumers for a long time, while others are quickly lost among competitors
- What is redesign and rebranding and in which cases they are really necessary;
- How to create a corporate identity that helps businesses grow and strengthen their position in the market.
Special attention will be paid to the issues of brand selection and its protection. Participants will discuss what factors are important to consider when designing a company’s name, visual identity and positioning so that the brand is not only effective from a marketing perspective, but also does not create risks of infringement of third parties’ rights and subsequent claims.
Who would benefit?
The event will be interesting:
- entrepreneurs and business owners;
- Marketers and promotion specialists;
- designers and brand managers;
- CEOs of companies;
- Anyone responsible for brand development and awareness.
Information on the event
Date: June 4
Time: 10:00-12:00
Registration of participants begins at 9:30.
Venue:
Novosibirsk, Grand Autograph Hotel, Rachmaninov Hall.
Participation: free.
The number of seats is limited, so organizers recommend registering in advance.
For companies that plan to develop the brand systematically and avoid costly mistakes during the positioning stage, this meeting will be an opportunity to get practical recommendations and discuss topical issues of branding with industry experts.
