branding

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Livestream marketing and short videos in China

Those who build long-term communication get a lasting effect.

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Marketing

What is ODM and OEM: products in China under their own brand

One of the most popular ways is to order products from Chinese manufacturers under their own brand.

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Marketing

Branding of Russian goods for the Chinese market

Branding of Russian goods for the Chinese market requires deep localization, the use of digital tools to promote and take into account cultural characteristics.

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Marketing

Trademark: protection, opportunities and image

BEBRAND informs our readers about the importance of protecting their brand and trademark.

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Marketing

Adapting the brand to a foreign audience

Entering a new market means not only scaling a business, but also being able to integrate into a different cultural environment.