The shortage of sales managers in Russia: why business loses revenue
In the age of e-commerce, it’s not the salesman who wins, but the person who controls the movement of goods.
A Chinese manufacturer can reach a Russian buyer almost directly, bypassing traditional procurement chains.
Advertising is a regulatory area. And the higher the coverage, the higher the attention from the regulatory authorities.
The more complex and “boring” the niche, the stronger the storis work for it.
Those who build long-term communication get a lasting effect.
Social commerce turns likes and subscriptions into real orders
The New Reality of Online Advertising
In 2025, China’s digital platforms will become an integral part of imports to Russia.
B2B cross-marketing is a strategic tool for companies.