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Without “water” and advertising – only practical knowledge, real cases and working tools
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Without “water” and advertising – only practical knowledge, real cases and working tools


Today, companies are moving to interactive digital platforms that combine product catalogs, order systems, analytics and marketing tools.

In this article, we will analyze what chatbots are, why they are needed, how to measure their effectiveness, as well as in which cases they do not work.

In the coming years, the role of artificial intelligence in certification will only grow.