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Without “water” and advertising – only practical knowledge, real cases and working tools
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Without “water” and advertising – only practical knowledge, real cases and working tools


The product matrix allows you to build a logical funnel, in which each customer receives value at its own level and gradually moves to the main and repeat products.

Today, companies are moving to interactive digital platforms that combine product catalogs, order systems, analytics and marketing tools.

In this article, we will analyze what chatbots are, why they are needed, how to measure their effectiveness, as well as in which cases they do not work.